A Podcast is a series of non-music audio files usually made for entertainment or documentaries. They usually don’t contain any visuals and are preferred by people who want to listen only. Podcast Marketing is an excellent way to educate or promote a brand or individual via interviews, debates, or discussions. Reputed podcasters host celebs, experts, and influencers.
It is primarily used to deliver a message in an entertaining way to a relevant audience without boring them. The most common example of a Podcast is the radio programs that are aired daily. It is easy to listen to them while multitasking.
Benefits of Podcas Marketing:
Podcasting is a valuable way of marketing, especially for individuals who are looking to enhance their Online Reputation. Here are a few known benefits of Podcast Marketing.
- Worldwide audience
- Builds brand
- Accessible
- Easier to produce
Worldwide audience
The first benefit of podcasts is that the audience is open geographically. One can reach listeners even in other countries, resulting in an increase in popularity.
Podcasts are also available on the internet and can be searched by the name of their topic or host/guest. This also helps the SEO of both parties and converts listeners to potential customers.
Builds brand
The second benefit is that it builds the brand rather than the business. Sales of any business can be multiplied if it is converted into a brand, and to do so, one must earn the loyalty of its customers.
When businesses address their audience through podcasts, they interact with them as individuals and not as companies trying to sell something. The stories about their business and the product create a great impression in listeners’ minds, helping to earn their trust.
Accessible
In the present century, things are faster, and people don’t have the time to watch videos. They want to learn even when doing some chores, and podcasts are one way to learn.
Easier to produce
Podcast Marketing is easier than visual marketing. It needs less investment, equipment, time, and editing skills compared to videos. In most cases, a podcast only needs a good-quality microphone and headphones.
Podcast SEO
In this competitive era, not all podcasts get attention; for this purpose, podcasters use specific strategies to rank their podcasts on Google:
Keywords: Experts focus on targeting keywords in their podcasts that are high in volume but low in competition. A podcast can easily be adjusted to rank for the required keywords.
Using social media: Podcasters should also promote their podcasting through various social media platforms, such as Instagram and Facebook. This will not only help SEO with backlinking and referral traffic but also increase the overall popularity of both parties.
Valuable content: The podcasts should be useful and entertaining to help retain the audience. Talking about boring topics is just one way to lose traffic.
Using reputed names: If possible, podcasters should invite well-known names to their shows. This brings extra influence and automatically improves the rankings.
Podcasting is a new way of marketing and is more budget-friendly than other methods. However, it takes work to get featured on popular podcasts. Here at Garden of Ads, our connections will help you land on relevant podcasts or even start your own show. Inquire today to know more about our Podcast Marketing Service.