Airbnb is the short form of “Air Bed and Breakfast,” an online marketplace where people rent their private properties to accommodation seekers. Airbnb SEO refers to the part where house owners implement practices that help their listings rank higher so that more people can see them.
Airbnb relies on a peer-to-peer business model. This makes it simple, manageable, and more profitable for both owners and customers. The model also allows the owners to customize and personalize their guests’ experiences the way they want.
There are over 6 million rental properties on Airbnb for vacations, and it takes more than the right price to attract enough bookings to remain profitable. It takes advanced Airbnb SEO tactics that help to stay visible to all potential guests.
Proven Airbnb SEO Tips:
Airbnb’s rapid growth means increased competition for the top places, and understanding how Airbnb’s search algorithm works is more important than ever. The following are some proven SEO tips for Airbnb:
Respond to Every Query
As a host, owners receive questions from potential guests. Some are vague; others are fundamental questions they have already addressed in their listing. Over time, they learn to differentiate serious inquiries from the curious.
But, regardless of the question, owners need to respond quickly.
Airbnb rewards owners that respond to all initial queries within 24 hours. It tracks owners’ response rates and response times, then factors them into their rankings.
Update Calendar
Airbnb’s search algorithm feels more confident with owners who update their calendars frequently. They stay indexed on the site by updating their daily expenses, calendar availability, or weekly pricing. Simply logging into Airbnb daily may also improve their listing’s search placement.
Instant Booking Feature
As new hosts, owners might be hesitant about allowing just anyone into their house. But the more bookings they accept, the more comfortable they get with Airbnb.
Instant booking is a handy Airbnb feature that helps house owners get more reservations. Guests like the option to book a room immediately, as they would in a hotel.
If owners enable instant booking, they attract more guests that want to secure their accommodations quickly and are happy to pay top dollar.
Use Social Media
By sharing their listing on social networks, such as Facebook and Twitter, they advertise their place to families, friends, and even strangers. This signals to Airbnb that their service is worthy of highlighting. Airbnb loves the free publicity and rewards back accordingly.
Get More 5-Star Reviews
Airbnb recently stated that “the quantity and quality of reviews from past guests can impact their search performance.” This is especially important when getting started.
Create a Generic Handbook
Airbnb allows hosts to create a guidebook to share their favorite local attractions and restaurants. The key to creating a practical guide is to include all major tourist attractions in their area.
Guests often search for neighborhoods, landmarks, and tourist traps. Including popular tourist destinations will help them appear in more search results.
Just listing your house on Airbnb alone won’t be enough unless you are the only option for the guests. If you want to rank better than your competitors and earn well, it is highly suggested to hire our Airbnb SEO experts.