Anything that’s done externally to improve a website’s ranking on search engines like Google is called Off-Page SEO. The most known factor of it is generating backlinks from other relevant websites to increase website authority or SEO power. The other part of SEO is On-Page SEO, where the improvements are implemented on a website itself.
Off-Page SEO vs. On-Page SEO
The main distinction between these two is that Google uses On-Page SEO to gauge the website’s relevance, while Off-Page SEO is used to measure the page’s authority or reputation.
Off-Page SEO is an effort to build links and ratings externally so that the website gains authority and ranking (for example, through Social Media Marketing or influencer marketing).
On-Page SEO is the process of improving specific elements on the website (such as internal linking and keyword optimization) to improve the ranking for the phrases users want to target.
Importance of Off-Page SEO
For search engines to determine which website should be ranked high on SERPs, they check the website’s notability or trustworthiness by reviewing the number and quality of backlinks from other websites.
Off Page SEO basically acts as a recommendation to Google. The more recommendations a website gets, the better it will rank.
However, not all backlinks or recommendations are good for SEO. Many links are spam or low quality and should be avoided. Without it, a website will find it really difficult to rank on search engines and get organic traffic.
Types of Backlinks
There are many types of backlinks, and the names may differ, but here are the three most common types:
Natural Links
A natural link is organically generated without any initiative or engagement in any outreach to obtain the link. The backlink giver considers the linked page to be worthwhile.
Guest Post Links
The SEO team outreach to web admins, editors, or journalists and pitch a guest post. If accepted, a backlink is given as appreciation. These backlinks usually have more SEO value than other types.
Black Hat Links
These links are generated for some monetary favor. For example, paying a webmaster to give a backlink. Search engines despise such links and even ban websites from their indexed data.
A website is simply incomplete without Off-Page SEO. Garden of Ads has helped many website owners to gain quality backlinks through White Hat SEO. If you are looking to generate links that will help your website rank better, connect with us today and find out how we can help you.
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