Pinterest Marketing refers to the method of using visuals such as images and videos to promote an entity through Pinterest. As a visual search engine, it is great for introducing new potential customers to a brand or followers to an individual.
The reason for this is that Pinners (Pinterest users) utilize the platform to find inspiration. They seek fresh experiences, novel concepts, delicious recipes, and inspiration for their upcoming purchases or projects.
Pinterest Marketing involves strategies that integrate the platform into a company’s overall SMM plan to reach new audiences and increase brand exposure. 80% of weekly Pinterest users have found a new company or item.
According to Pinterest’s statistics, more boards are being created each year, and more Pinners join the community. As of 2023, the platform has nearly 500 million active monthly users and has recently attracted many women and individuals looking to shop or launch a new project.
How to craft a strategy for Pinterest Marketing?
Below are some known methods to craft a successful Pinterest Marketing strategy:
Quality Content
Pinterest is all about visuals, and high-quality pins automatically gain attention from users. The more appealing content one publishes, the higher the chance of being added to viewers’ boards.
Optimize Pins for SEO
As Pinterest is a visual search engine, it follows the rules of SEO. Adding relevant keywords to pins, boards, descriptions, and hashtags helps to rank better in searches.
Promote on Social Media
Using other social media platforms like Facebook and Instagram is another recommended method to promote Pins. One can get sponsored content as well as organic content for some redirect traffic. There are also official ads available to attract new followers.
Pinterest Marketing takes time and proper planning to yield positive results. However, experts from Garden of Ads can help you to execute such strategies successfully. Message us today to find out more about our services.