Using Reddit/Quora to develop awareness and promote an entity is called Reddit or Quora Marketing. These user-generated content websites together bring 400 million active monthly users and are gold mines for driving traffic to a website, building brand authority, and accessing specialized markets.
Both Reddit and Quora are suitable venues to share information and increase engagement with new audiences in targeted niches. However, to distribute material and boost interaction effectively, one must respect what is and is not permitted on these potent channels.
The Reddit community expresses its opinion on the posted content through upvotes and downvotes, and popular entries are promoted to the front page.
On the other hand, users can rank questions, answers, and comments on Quora by voting them up or down. A post will be ranked higher in search results and seen on other users’ feeds the more votes it receives. Both platforms work similarly and are good marketing places.
3 Tips for Reddit Marketing
Just like Quora tips, we have listed down some known tips for Reddit Marketing:
Amass Karma
Reddit does not explicitly state how its system for calculating karma works, but building a reputation on Reddit is essentially a matter of producing quality content, as it is in any community.
Utilize Subreddits
Each subreddit has its administrators, as well as its own set of guidelines and aesthetics. One must ensure to post relevant content that abides by the guidelines to attract potential followers and customers.
Use Social Media
One can increase their outreach and generate more views by posting or sharing Reddit content on other social media platforms. It is highly recommended to use official accounts, especially the ones with Blue Checkmark.
4 Tips for Quora Marketing
Below are some common tips for successfully marketing on Quora:
Ratio Calculation
Answer questions where the ratio of subscribers to answers is 5:1 to be seen widely. Ensure to stick to relevant niches to not sound desperate and immature.
To Employ Media
The platform adores diagrams, infographics, and other media formats. Anything that can visually support the answer or stand out from the crowd will work, even a humorous image or GIF animation on the subject.
Adding Relevant Links
Include relevant links in the context of the response in addition to one’s website. This demonstrates to the readers that the topic is vital and that the response not just promotes oneself.
Avoid Spam
Quora ruthlessly suppress any spamming behavior, and spam accounts are blocked. As a result, a response should always be thorough, with proper paragraph structure and understandable words.
Remember that 80% of their readers will read their texts on a mobile device and that formatted information is much more likely to be read than long, complex words. Blocking will also occur if one repeatedly gives the same response to multiple questions.
Both Reddit and Quora are excellent resources for finding information or asking inquiries, allowing marketers to gain potential customers. However, it takes an expert to successfully utilize these platforms. Contact us today to learn how our experts can help you with this.