Social Media Verification refers to the process of getting a social account verified, such as a blue checkmark on Instagram or Facebook. A verified badge represents the authenticity of the person or business to whom the account belongs.
In 2022 alone, over 2.2 billion social media accounts were removed for impersonation. Verified accounts help the public to figure out the correct entity they are searching for on social media.
Individuals like celebrities, political figures, or artists are verified more leisurely than the usual public due to their notability status. However, even non-famous entities can get a verified account with proper marketing and digital campaigns.
Why Should Social Media Accounts Be Verified?
The current digital world is driven by social media platforms like Facebook, Instagram, TikTok, and Twitter. Over 6 billion people use a smartphone daily, and 80% of them are frequent users of social media.
This makes social media an attractive place for scammers and criminals. These ill-minded people usually impersonate a known person or company to interact with their loyal followers for monetary gains.
When such entities are verified officially, they get a blue badge or checkmark that lets users know the account is genuine.
Benefits of Social Media Verification:
Apart from gaining popularity on social media platforms, it also gives other benefits to the account holder.
Generating Trust: Verified accounts develop trust and credibility, resulting in positive attention from followers.
Better Growth: Businesses or individuals with verified accounts gain followers more quickly than non-verified accounts.
Pro Features: A good reason to get Social Media Verification is that it gains access to special features not available to general users. For example, verified Instagram accounts have the option of “Swipe Up,” allowing the users to link their websites from Instagram stories.
Social Media Verification is essential for establishing trust and authority; however, only some accounts are eligible for verification. An entity needs to have a positive online reputation for getting the blue checkmark. Hiring our SMV experts will allow you to get the verification badge by generating positive content and online popularity.
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