Billboard Advertising is the marketing technique in which ads are displayed on boards that are usually fixed in one place. These billboard ads are placed alongside high-traffic roads at elevated heights, and it is done so that the product can be seen from far distances.
In this fast era, the competition in the market is at its highest peak. The best strategy nowadays is to use every possible way to market a product, whether online or through old-school marketing, such as billboard advertising. A study tells that around 71% of people see billboards while driving or passing by.
When views and impressions of other marketing techniques are compared, it is found that billboard ads have the highest number of impressions.
Types of Billboard Advertising
Billboard advertisement is of many forms, and some of the most commonly used yet effective are mentioned below:
Bulletin billboards are the classic billboards alongside high-traffic roads and highways. These ads are large in size, like 14 ft high x 48 ft wide, and other comparable measures.
Vinyl boards are boards that are painted with ultraviolet-resistant material. This board has a life of 3 to 4 years. The usual size of the vinyl billboard is 20 ft to 60 ft.
Poster boards are the same as bulletin boards but smaller in size. These are nearly half the size of bulletin boards and are used for marketing a local brand.
Mobile boards are clear from their name; they are moving billboards like a truck whose walls are printed with product information (this is also called Transit Advertising). The primary purpose of a mobile billboard is to go to a place where the target audience is—for example, trucks with ads on their trunk parked near concerts, sports matches, or cinemas.
Do billboard ads work?
Now, you know what billboards are and how many types and sizes are in the market to advertise the product. One question is, do these billboard ads work? So here are some statistics for easy reference.
In the US alone, there are over 342,000 billboards. As mentioned in the beginning, 71% consciously look at the billboard while driving.
A survey was conducted, and its results show that more than 50 percent of the people stay focused due to their engagement with the billboards.
Also, out-of-home (OOH) advertisement is 300 percent more effective than television ads.
Advantages of billboard advertisement
The effectiveness of billboard ads is no more a mystery. Here are some significant benefits of billboard advertising.
Attention-grabbing
Billboards are placed in locations where people can see them quickly and often while driving or passing by. Also, these billboard ads are unavoidable as you can not skip them like online ads.
Always working
Unlike other forms of advertisement, billboards provide 24/7 exposure. Ads on different conditions like TV, radio, and others have a specific time for ads to be displayed, but billboards are working all day long.
Customized location
Billboard has no location constraints, as you can choose a place where your targeted audience is. One can also use mobile or transit billboard ads to change the locations.
Builds brand awareness
Billboard’s exposure to people is enormous, due to which it gets the strongest impression and builds intense brand awareness. At times, billboards end up being landmarks of their area along with the advertised brand.
Billboard Advertising is the type of outdoor advertising that is effective and builds awarenesses of the brand if used correctly. A memorable and impactful billboard can be designed and executed with GoA’s help, so send us a message to figure out the best plan for your brand.
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