Transit Advertising refers to outdoor ads shown in or on any form of transportation. When a service or product is advertised in/on taxis, buses, trains, trucks, and other vehicles, the advertiser is using Transit Ads.
Transit Ads aims to take advantage of passengers’ desire for engagement while completing their journey. The ads also attract passersby’s attention and are always functioning even if the vehicles are parked.
Why use Transit Ads?
Transit Ads are the better and cheaper version of Billboard Ads, the first type of ad ever to exist. It is a proven fact that Billboard Advertising works and has successfully promoted numerous products and services.
With the advantage of mobility, Transit Ads act as moving billboards and offer significantly more visibility than a typical billboard. If transit ads are appropriately managed, there is no limit to their outcome, as they can easily result in millions of views.
Transit Ads attract a diverse audience, allowing businesses to spread their message to every type of person. Companies with general products or services tend to use Transit Ads as it is effective to reach the general public.
As the ads are offline, there is no option to skip or ignore them. This results in a very high impression rate compared to online ads. Placing important details like Contact Information or Shopping Methods replaces the “online linking” feature.
Types of Transit Advertising
Transit Advertising is possible on various vehicles, each of which has its own format and advantages. Below are some of the most common types of Transit Ads.
Bus Ads
Whenever there is an ad in print or digital format on buses, they are called Bus Ads. These are the most common Transit Ads and are available in almost all locations.
The buses have fixed routes, making them a great choice for targeting a particular area on a daily basis.
Rail Ads
Rail or Subway Advertising offers a chance to engage rail commuters through print or digital ads. These ads are displayed on trains, usually inside the compartments, and are quite cost-effective.
Taxi Ads
Advertising on taxis is suitable for companies who want to capture the city audience where billboards are hard to get by.
Unlike buses and trains, taxis don’t have set routes, but particular regions they are limited to, allowing advertisers to target a wider range of audience. They also frequently travel to airports and other hotspots where premium customers can be targeted.
Marketing experts believe that Transit Ads have limited space and time to impress the general public. They suggest the ads should have a concise message and eye-catching color scheme but also use a famous face to attract attention at first glance.
Garden of Ads will help you not only secure these ads but also design and execute them. With our strong network in the entertainment industry, we are able to partner with celebrities and influencers for you.
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