Google AdSense is an ad network that connects websites and advertisers. The website owners or publishers connect their websites to AdSense, allowing advertisers to bid to display their ads on those websites. Many advertising programs help website owners earn money, but the most popular and effective one is Google AdSense.
If a website visitor clicks or views an ad, the publisher gets paid a specific portion of the advertiser’s bid for the ad. Google charges the difference as the official fee.
Google AdSense is easy and hassle-free because website publishers don’t have to deal with advertisers or worry about getting paid. Google administers the entire process.
What is Google AdSense used for?
The advertising network run by Google allows website owners with high blog traffic to earn money by showing ads in various forms, such as text, pictures, and videos. Google shows relevant ads to the visitors based on their “Web Search History,” making the ads effective and valuable.
AdSense offers cost-per-click ads (CPC), which means the publisher earns money every time a user clicks on an ad displayed on their website. This is a good way for them to earn extra bucks if their websites already attract good traffic.
Are Google AdSense and Google Ads the same?
Google AdSense and Google Ads (formerly AdWords) are two separate advertising platforms with very different uses offered by Google. They can be mistakenly used in the same context, but the main difference is that publishers use AdSense, and advertisers use Google Ads.
AdSense lets publishers monetize their websites or blogs by displaying relevant Google Ads.
Google Ads lets people advertise on Google.com. Businesses or individuals that want to market their products and services use Google Ads to drive organic traffic to their websites for possible sales. Advertisers pay Google a certain amount per ad clicked. The rate of CPC depends on the keyword and the industry. The more competitive the ads are, the higher the CPC rate.
Top 5 benefits of using Google AdSense
The Google AdSense program is jam-packed with features that make it easy and profitable to use. Here are the top 5 reasons every website publisher should use AdSense.
- It is free to use, so there’s no financial risk in getting started.
- The network houses a huge number of publishers and advertisers. Today, at least 40 million websites on the internet are using AdSense.
- It helps to maintain the website speed by supporting various formats, including Text Ads, Images, HTML Ads, Video Ads, and Mobile-Friendly Ads.
- It allows website owners to control the type of ads they want to display.
- AdSense offers personalized recommendations along with a couple of different tests to help enhance the account’s performance.
How to use Google AdSense?
There are a few things required to get started with Google AdSense. This helps Google to maintain the quality and standard of its ad network. Here are the two main requirements:
Website approval
The first main requirement is to get the website approved. Google doesn’t disclose what the criteria for approval are, but if a website has unique content and complies with AdSense’s policies, it is eligible to apply. The website owner must be 18 years old.
Choosing the ads niche
Once approved, the ads will start to appear on the website. The publishers can choose which types of ads and where on the page to display. It is essential to choose the proper position and size in order to generate more clicks.
Is it worth it?
Google AdSense can be rigorous, and sometimes publishers aren’t accepted into the ad network. It still remains one of the best ad networks out there, so with proper planning and strategy, AdSense can be a good source of passive income.
Garden of Ads has successfully helped numerous website owners set up and run an AdSense account. If this is something you are interested in, we are a message away!
One Response