Google Ads or Google AdWords is an advertising platform that allows clients to advertise on partnered websites, apps, and Google.com. It is not to be confused with Google AdSense, which is for website owners to monetize by showing Google Ads.
Given how popular the internet is and how we can’t survive without it, these ads are seen by us every day multiple times, and they are pretty much available on every website one visits in one form or another. The most common ones are the Search Results Ads and YouTube Ads.
How Google Ads Works?
Google Ads are shown to internet visitors based on their search history; for example, if a user searches for the keyword “cute cat toys,” businesses selling relevant services or products will be visible to the user.
It is helpful for companies and individuals to increase sales and gain new followers. It also conveys a message concisely and promptly.
In order to start running Google Ads, a user needs to sign up and set up their campaigns according to their needs. The rest is an automated process handled by Google.
Benefits of Google AdWords
While there’s no way to describe every benefit of using Google Ads, here are some common ones to know about:
Scale Globally: Google lets one be in control of the regions they want to advertise in. This allows users to attract the right audience without worrying about false leads. Options are available to promote locally, regionally, nationally, as well as globally.
Niche Targets: With Google, one can target a niche audience using a particular keyword, age range, and language. The advertiser can also choose the devices they want to display the ads on, such as mobile, tablets, or PCs.
Control Occurance: It allows the users to display the ads during a specific time and control their frequency.
Various Formats: It has multiple ad formats that one can use to advertise. From simple text formats to display formats with images, Google will help you stand out.
Budget-friendly: The users only pay if the viewer clicks upon the ad, calls, visits the website, or gets directions in Google Maps. They have the option to set a monthly budget for each ad campaign and can pause or update for free. It also gives estimated results comparing similar ads.
Running Google Ads is a challenging task and requires SEO experts for positive outcomes. An inexperienced person will end up wasting money through expensive click rates and improper strategy. Garden of Ads offers Google Ads Managers who are well-versed in generating successful results. Kindly send us a message to learn more.
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