Anything online that’s negatively affecting something or someone is called Negative Content. It could be an article, video, audio, or even an image. In today’s world of the internet, people tend to search online about a topic they are interested in, and Negative Content can change their perception for the worse. Removing such content is called Negative Content Removal.
Companies and individuals need to be sensitive about the content people post or upload about them on different internet platforms, including social media and personal blogs, as such harmful content affects their reputation and decreases their sales or popularity.
Negative Content has no limits and, in some cases, has the power to shut down a business or boycott it from a particular region. Publication of such content could be both legal and illegal.
Here are some examples:
- Plagiarized or copied content
- Negative reviews based on insufficient evidence or bias
- False and inaccurate news articles
If Negative Content ranks high on Google and is visible on the first page, then there is a high chance of it having adverse effects. In most cases, Online Reputation Management experts try to remove the content from the root; otherwise, they outrank it with positive content, so the particular link is no longer on the first page.
How does Negative Content affect companies?
Statistics show that online content is considered authoritative and significantly impacts an organization’s reputation. With the current marketplace’s global nature and diversity, consumers look online first because they don’t want to waste their time or money on a business that isn’t up to par.
There is a saying, “any publicity is good publicity,” – but this isn’t always true. Any negative or incorrect content about a company can result in losing potential or loyal customers.
It also affects a company’s work environment and can make some good employees join competitors and prevent future candidates from applying.
Here are some key points:
Everyone is looking at reviews: 90% of customers read online reviews before buying.
People trust reviews: 88% put as much trust in online reviews as they do in recommendations they get from their friends or families.
Bad reviews mean less business: 86% of customers will hesitate to purchase from a company with negative reviews.
Several studies state that reviews on popular social media websites like Facebook, Twitter, or Instagram are taken with the same seriousness as a friend’s recommendation.
So, whether the Negative Content is justified or not, it could hurt the ability to bring in new customers and impact the presence of the business and its growth.
There are many ways to remove Negative Content, but each type of content has its unique solution. Whether it’s removing copyrighted content from Google or fake reviews and articles, Garden of Ads knows the correct way to overcome such cases. Please email us to learn more about how we can save your reputation.