Instagram Marketing is the way to promote a business or an individual on Instagram through organic and sponsored content. The promotion takes place in the form of ads, posts, shoutouts, and featured content.
With nearly 2.4 billion active users worldwide, Instagram ranks amongst the top three most-used social media apps in 2023. This makes it an excellent marketing platform as it allows one to reach out to every type of consumer.
The users see video reels and images suggested by Instagram based on their recent history. This is why companies and individuals create SEO-friendly content that’s relevant to the users’ history for successful customer acquisition.
The shoutouts or partnered content is a direct method where the client pays the Instagram influencer to promote their product or service. This works similarly to YouTube Advertising.
However, not every individual or company has the expertise to successfully execute Instagram Marketing. This is when agencies like Garden of Ads are helpful.
Some tips for Instagram Marketing
Every professional has their own preferred way of marketing on Instagram, but here are a few common practices among them:
Keywords In Captions
Instagram only allowed searches using usernames, location tags, and hashtags. However, circumstances have altered, and now keyword searches are available. Writing relevant, descriptive captions with carefully chosen keywords can significantly impact how people find their content.
Proper Hashtags
While it has long been known as an insider method to bury hashtags in comments, Instagram has recently confirmed that hashtags must be placed directly in the caption to affect search results.
Additionally, they shared some hashtag-specific advice for appearing in search results:
- Utilize only relevant hashtags.
- Use a mix of popular, specialized, and specialty hashtags.
- Only use 3 to 5 hashtags per post.
Avoid using hashtags that are too general or unrelated, such as #explorepage. Instagram users were taken aback by the advice to limit the use of hashtags. After all, each post is permitted up to 30 hashtags.
Image Alt Text
Like alt text on websites, Instagram also has a similar feature. It’s a text description of a post that enables the algorithm to better understand the content and its relevancy to the searches.
Instagram also uses Object Recognition Technology to automatically generate a description of each image for people who use a screen reader.
Instagram Marketing is an affordable and high-impact strategy for anyone who wants to expand their reach, boost their profile or website traffic, and enhance conversions. Garden of Ads has social media experts waiting to handle your Instagram campaigns; send us a message to get started!
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