Whenever a YouTube channel is improved for better rankings, it is called YouTube SEO. It involves optimizing the channel, playlists, metadata, descriptions, and many other aspects.
A vital component of the YouTube SEO strategy is using the power of video text in the form of transcripts and closed captions, which can positively impact user experience, engagement, watch time, viewership, and ranking. The texts could also be in multiple languages to target a wider audience.
It is the second largest engine on the internet. 8 out of 10 videos searched are YouTube videos, and the platform is growing, with over 600 hours of video being uploaded daily. It will not be wrong to say that without SEO, content and channel are next to nothing.
Importance of YouTube SEO
As of 2023, there are over 51 million YouTube channels, and only 17 million have at least one subscriber. This means that more than 60% of channels exist without significant viewership. Below are some major benefits:
Increases Visibility: The entire purpose of YT SEO is to increase a channel’s visibility. A successful campaign can lead to a significant increase in viewership.
Increases Trust: Channels or content that rank high on YouTube’s search results are considered trusted by users. With better SEO, it is possible to gain not only views but also build a reputation.
Increases Ad Revenue: A high-ranking video has the potential to be watched globally by millions of users, allowing YouTubers to earn better through Google Ads.
To be successful on YouTube, one needs to understand its SEO concept that keeps developing along with Google. However, YouTube SEO experts at Garden of Ads are keen to grow your channel organically. If you would like to learn more about us, go ahead and contact us today.