Whenever an entity uses LinkedIn to promote something through organic or sponsored content, it is called LinkedIn Marketing. The platform is famous among working professionals and companies and has over 900 million users across 200 countries.
According to a report, companies hire an average of three job seekers every 60 seconds on LinkedIn. That’s why many employers and professionals are keen to utilize their potential to network with others in the industry and establish enduring relationships with each other.
A single digital ad on LinkedIn has the potential to reach up to 8% of the global population. Whether you are a job seeker or a company looking to promote a product, using LinkedIn can help you open doors to incredible opportunities.
Benefits of LinkedIn Marketing
Below are some benefits of using LinkedIn as noted by social media marketing experts:
More Business-savvy Audience
First things first: the audience of LinkedIn is arguably the most well-known distinction between it and other social networks. The users are more educated, professional, and work-experienced than on other platforms.
More Effective
A LinkedIn Marketing campaign targets a skilled niche audience and is better than other social media platforms like Facebook & Instagram when it comes to creating awareness in the industry. It also allows one to reach out to top-level individuals like CEOs, CTOs, Directors, and others.
All-in-one
LinkedIn serves as an all-in-one platform for skilled professionals. They can maintain a positive social reputation by regularly uploading industry-related content and having an extensive network. They are also able to apply to new positions within a few minutes from anywhere at any time.
LinkedIn is the best resource for B2B marketing and provides a wealth of options. In order to succeed on the platform, it is recommended to hire an expert who knows how it works. Luckily, all you need to do is contact us to learn how our team can handle your LinkedIn campaigns.