YouTube Advertising means marketing on YouTube using Google Ads or sponsoring/partnering with the channel owner. Video content is compelling, and YouTube is the leading video-sharing platform, with more than 2 billion users daily, generating billions of views.
Moreover, YouTube has viewers from all age groups and niches, making it an excellent advertising choice for everyone and everything.
Interested businesses or individuals, including singers who want to promote their new songs, use YouTube to reach out to new potential customers.
The top three benefits of YouTube Advertising
With YouTube’s enormous traffic, one should never consider it to be ineffective. If executed properly, it can lead to massive growth and sales. The following are some benefits of marketing on YouTube:
YouTube Ads are attractive
Video advertisements are a great way to make content memorable and more engaging for viewers. In a world where people are bombarded with ads at every step, advertisers need to stand out and grab the viewer’s attention — what better way to do this than a video ad on YouTube?
YouTube is budget-friendly
The PPC (Pay Per Click) for YouTube is highly cost-effective because the advertisers only pay when someone watches the entire ad (or at least 30 seconds in case of longer videos) or clicks on the link.
When it comes to partnering up with or sponsoring the channel owners, the price can vary from anywhere between $250 to $15,000. Some top YouTubers with 50 million+ subscribers might charge hundreds of thousands, but they will get you millions of views quickly.
YouTube Ads are effective
With YouTube, companies can be highly detailed with their customer segmentation and target the exact audience they want.
The contextual algorithm shows ads related to the viewers’ interests, and the demographic feature allows targeting viewers based on age, geographic location, gender, etc.
Why do companies reach out to potential customers through YouTube Advertising?
Attracting viewers: Companies usually use famous influencers or celebrities to market their products on YouTube. These celebrities’ already existing fame or followership helps them gain positive attention and generate sales.
Informative content: How-to videos for a product or a service offer a different approach than a commercial video. These videos help customers understand the process or method of using the product/service the company offers.
Multiple languages: As a global platform, YouTube allows advertisers to market in multiple languages. This is useful for everyone who wants to target a multilingual region.
The five types of YouTube Ads
Below are the 5 most common types of ads available on YouTube:
Skippable in-stream ads
The first type of YouTube ad is the skippable in-stream ad. These ads feature a countdown timer on the screen, after which they can be skipped, and a link to the brand website.
Non-skippable in-stream ads
The non-skippable in-stream ads are 15 seconds and under, with no option to skip them. These are great for promoting upcoming movies or events.
Bumper ads
Bumper Ads are slightly different from other types of YouTube Ads. These are non-skippable ads but cannot be longer than 6 seconds.
In-feed video ads
These ads are meant for YouTube channel owners. The ads entice visitors to view the advertisers’ videos or channels. An excellent choice for singers, comedians, production houses, and other entertainment-related advertisers.
One can see such ads near related Youtube videos section, Youtube search results, and the YouTube mobile homepage.
Masthead ads
These ads are displayed on the homepage at the top with automatically muted sounds. Masthead ads attract the attention of at least 80% of visitors, but one needs to book them beforehand with a Google Sales Representative.
Garden of Ads has YouTube Advertising experts that are ready to help you scale your business. With our expertise, you can increase brand awareness, grow sales, interact with target audiences, promote events, or share helpful product and service-related content.
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